Tag: branding
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![Equity.Guru podcast: pt. 2 Yield Growth (BOSS.C) CEO Penny White talks about Urban Juve, topicals, mushrooms and more….]()
Equity.Guru podcast: pt. 2 Yield Growth (BOSS.C) CEO Penny White talks about Urban Juve, topicals, mushrooms and more….
In this, part 2 of a two-part interview, Penny White, CEO of Yield Growth, spoke with Equity.Guru’s Guy Bennett about the target market for Urban Juve, branding, packaging, South America, regulation, topicals, Wright & Well, mushrooms and the potential end game.
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![Sold out: Which Canadian cannabis brands are winning on day one?]()
Sold out: Which Canadian cannabis brands are winning on day one?
Recreational cannabis is legal in Canada, praise Jesus. But anyone who thought pre-rolls would be falling from the sky on day one is living in a fantasy world. Queues are long, stores are already running out of hot sellers, and online traffic is proving hot with looky-loos. Assuming you can find a store that is…
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Organic Wednesday: Rubicon Organics (ROMJ.C) debuts on market as Organigram (OGI.V) finally gets re-certified
If you’re the kind of investor who applies added value to a cannabis company that grows a premium product, that company growing an organic product is likely a big deal to you. And the company being actually certified as organic is likely an even bigger deal. If those two things are true for you, then…
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![1933 Industries (TGIF.C) vs 1964 Supply Co (Rubicon): Will heritage/art branding land with consumers?]()
1933 Industries (TGIF.C) vs 1964 Supply Co (Rubicon): Will heritage/art branding land with consumers?
We’ve written a lot about branding as it pertains to the cannabis space, and the challenges that will face any licensed producer as it transitions from growing to marketing to retail. Those challenges are plentiful; chiefly among them, you’re not allowed to market your weed brand in Canada. Can’t do it. Against the law. Not…
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![Brands, brands, brands: You want ’em, we got ’em, but some aren’t what you think]()
Brands, brands, brands: You want ’em, we got ’em, but some aren’t what you think
In 2014, I said before a crowd at one of the first cannabis company conferences, ‘forget growing weed – nobody invested hard in barley and hops after prohibition ended – they wanted to invest in brands, the Seagrams and Canadian Clubs and Budweisers, that got the maximum margin out of every ingredient.’ I’ve said similar…
