Tag: Caliva
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![Jay-Z: what does a billionaire cigar-smoker know about selling weed?]()
Jay-Z: what does a billionaire cigar-smoker know about selling weed?
Yesterday, San Jose based cannabis company Caliva announced that it has hired Jay-Z as a Chief Brand Strategist to help it penetrate California’s massive but ultra-competitive legal marijuana industry. Caliva is a private company that operates a weed farm and has two retail outlets in Northern California. It also sells flower, pre-rolled joints, vaporizers, edibles…
