Tag: Donald Hebb
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Westleaf (WL.V) cannabis concept is music to the ears
In his influential 1949 book: The Organization of Behavior, Canadian psychologist Donald Hebb theorized that “one thought is more likely to trigger another thought” if those two thoughts are linked together multiple times in the past. This concept has been employed to good effect in the world of branding. When a Bronx, NY ice-cream manufacturer…