25 November 2024

Howe Street Reporter Title

Tag: genius salesman

  • Jay-Z: what does a billionaire cigar-smoker know about selling weed?

    Jay-Z: what does a billionaire cigar-smoker know about selling weed?

    Yesterday, San Jose based cannabis company Caliva announced that it has hired Jay-Z as a Chief Brand Strategist to help it penetrate California’s massive but ultra-competitive legal marijuana industry. Caliva is a private company that operates a weed farm and has two retail outlets in Northern California.  It also sells flower, pre-rolled joints, vaporizers, edibles…