22 November 2024

Howe Street Reporter Title

Tag: Q2

  • Yield Growth (BOSS.C): Forget the story – now we’ve got numbers

    Yield Growth (BOSS.C): Forget the story – now we’ve got numbers

    The story has always been good. “Cannabis will require an entirely new way of branding,” stated Yield Growth (BOSS.C) Penny Green in a 2018 Georgia Straight interview. “Cannabis lifestyle brands could be disruptive to several sectors, including the wellness industry, makeup, and leisure.” Green and her team set out to create cannabis-based products for lucrative…