Tag: The Plant by Westleaf
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‘The Plant’ by Westleaf (WL.V) gets first cannabis derivatives contract, and it’s huge
Three weeks after we introduced The Plant by Westleaf (WL.V), the state-of-the-art production facility located in Calgary, the company secured its first major contract to supply cannabis derivatives products. Under the contract, Westleafw will supply approximately CAD$4 million worth of the good stuff to Delta 9 (NINE.V), a vertically-integrated cannabis company located in Winnipeg, Manitoba. Delta…
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![Westleaf (WL.V) cannabis concept is music to the ears]()
Westleaf (WL.V) cannabis concept is music to the ears
In his influential 1949 book: The Organization of Behavior, Canadian psychologist Donald Hebb theorized that “one thought is more likely to trigger another thought” if those two thoughts are linked together multiple times in the past. This concept has been employed to good effect in the world of branding. When a Bronx, NY ice-cream manufacturer…
